If you are not familiar with Arnzen Arms in the Twin Cities, you should be. It is the model for what the modern gun shop should be. Well informed and friendly shop keeps inside a well lit and well laid out store.
Arnzen was one of our first clients. We started out helping out with the product photography and slowly started handling the majority of their marketing. They already had a great web platform designed buy the owner Dan Arnzen. What we attempted to do was improve its visibility on a national level. We did this with a series of well written articles on the various shooting disciplines. Hunting, self defense, and competition shooting were all covered. Regardless of the discipline customers get a narrowing field of purchase options as they descend into the articles. Ideally, they reach a purchase decision as a result. We also set out to make sure that their photography would not only be best in class but would show up at the top of organic image searches – mission accomplished!
Recently, we worked with the owners to launch a national marketing campaign utilizing yp.com’s significant search results to get noticed in cities across the country. This has resulted in 30% web traffic increases and the phones ring off the hook!
Today, we handle all the shop photography, social media, 3rd party listings and sizable email list plus support Arnzen’s shooting team, sponsorships and events.