Project Description

Innovation Meets Beauty


Logo OnlyWide

When we were first introduced to Obsidian Arms they had been producing several products with 3 real standouts. An “All you need and nothing you don’t” AR15 punch kit, stunning anodized aluminum base pads for the Sig Sauer P320 and ultra-colorful anodized AR15 handguards. We were immediately drawn to their craftsmanship and use of color in an otherwise “black gun” world. After some discussion it was clear that best choice for their company was to join the syndicate through our innovative Chief Marketing Officer (CMO) Subscription Package so they could focus on what they do best – Innovate!

It Started with Great Photography


It was very clear that the products could stand out on there own if we took the time to get great images that highlighted the craftsmanship and color. 

Website Design


The long term plan for Obsidian Arms is to turn over the marketing to the next generation in the family. This factored in to our web design. We selected Volusion to manage the store and handle the CRM duties. Once selected we set out to create a website that was clean, simple to operate and focused on the stunning imagery. 

Social Media : Outbound Marketing


We believe that Facebook is a great tool to provide consumer advocates with tools for advocacy. Because of this we launched a Facebook page that focuses on reviews, product photography and all the places Obsidian Arms interacts with the industry.

Email Marketing

Email remains a viable marketing tool. Especially for firearms companies that can’t take advantage of paid advertising online. In the Case of Obsidian Arms we opted for a monthly email campaign that focuses on driving traffic back to the website to see new products and read articles related to the company.

Real Life

It turns out that spending all your time on a computer is often counterproductive. In its first season we stayed local and secured sponsorship spots for Obsidian Arms at the Nordic Components Shotgun Championships, Jeff Kirkwood Memorial 3-Gun Match and Season Sponsorship for Hawkeye Ignite.

Shoot : Move : Communicate

Through Innovation & Sheer Determination

Let’s Get Started!